Negatives Of Celebrity Endorsement

Marketing Management & concept design-assignment 2| electro make up Effects of Celebrity Endorsement| Jeneef Joshua V.J-215111077| | I MBA,2011-2013 | | Celebrity selling has amaze a common affair in straightways breakneck competition. There has been a traditional produce that when a reputation endorses a product or a brand, it tends to perform well in the market. In the next a couple of(prenominal) pages I will be taking you done an compend of how a distinctions warrantee affects a monastic orders market share and more importantly the invalidating side of celebrity endorsement. Celebrity endorsement is a expose merchandise strategy which is now widely adopted by many brands to gain a significant pie of the market. It has become unity of the key selling mix elements. Though there is no doubt about its effectiveness in carry in a fortune to the company there is also the profess of it going wrong in its principal objective of convey in mo re revenue. The risk involved is huge to the border that a company considering the phthisis of celebrity has to make a very careful analysis on certain attributes beforehand venturing into it. What really is a celebrity endorsement?

It is a marketing process by which a brand gets into a relapse weight with a celebrity and makes the celebrity to endorse the use of its products in a way that it creates trust among the customers. It depends on the celebritys image and ability to add value to the brand. The risks associated with celebrity endorsement are as follows: 1) The reputation of the celebrity may denig rate after he/she has endorsed the product. ! Example: Pepsi Colas suffered with three tarnished celebrities - microphone Tyson, Madonna, and Michael Jackson. Since the conduct of the celebrities reflects on the brand, celebrity endorsers may at propagation become liabilities to the brands they endorse. The recent and the most popular one is the grime caused by the popular golfer, Tiger Woods. Tiger is primarily associated with brands like Nike, Accenture, Gatorade...If you command to get a full essay, order it on our website: BestEssayCheap.com

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