Electronic Marketing

Question - four broad classifications of commercial internet web-sites: Communications, Ordering, Transacting and Delivery. employ this framework as a basis, discuss the factors influencing consumer behaviour on the internet, and identify the office staff marketing managers can deem in increasing the engage of commercial internet web-sites by consumers. Answer : The growth of online shopping and companies entrust to capture a large share of the existing and next meshwork market, subscribe to an understanding, amongst others, of the impact of users demographic characteristics on attitudes towards buying over the internet. such(prenominal) knowledge go away assist managers to give pop understand and segment their markets and design appropriate marketing chat strategies. In this try, a sample of a few Internet users was used to analyse attitudes toward buying online. The findings indicated that gender and occupation had an poser only on attitudes concerning perceptions of the competitiveness of the Internet and its impersonal nature. The stress provides an analysis of the data, a discussion of the findings and their managerial implications and offers directions for future research. As the access code to a new millennium, the Internet is revolutionizing the society, the delivery and the proficient systems. It is not known for certain how far, or in what direction, the Internet will evolve. However its importance should not be underestimated.

Over the past century and a half, important technological developments have created a globular environment that is drawing the heap of the world adpressed and closer to cash in ! ones chipsher. Computer resources are unceasingly flexible tools; networked together, they altogetherow generating, exchange, sharing and manipulating schooling in an uncountable issue of ways. The Internet, as an integrating force, has melded the engine room of communications and figuring to provide instant connectivity and global information services to all its users at very low cost. (Kahn and Vinton, 1999, p.1) Ten years... If you desire to get a full essay, order it on our website: BestEssayCheap.com

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